- Home - Courses
- 326 (Registered)

26
Jan
£750.00
Module objectives
- To study main concepts of marketing.
- To give understanding how to make market segmentation, market targeting, and market positioning.
- To show the role marketing management plays in the company’s strategy planning.
- To apply the concept of the product life cycle and consumer decision journey.
- To learn practice of marketing management process by case studies.
Outline
- Defining Marketing and the marketing process
- Is it necessary to have a marketing strategy?
- Is it necessary to make a market research?
- Creating and capturing customer value.
- Marketing management: marketing mix and pricing
- Main principles of marketing management
- Developing an integrated marketing mix.
- Analyzing the marketing environment: identification, classification, analysis
- Market segmentation.
- Target market.
- Market positioning.
- Defining marketing channels
- The nature and importance of marketing channels.
- Delivering customer value.
- Types of marketing: Direct and online marketing.
- Forms of direct marketing.
- Setting up an online marketing presence
- Building direct customer relationships.
What People Say
All reviews are taken from real people to ensure reliability.
“I need smart marketing to achieve profitable results for my own business, and this is what motivated me to obtain a digital marketing diploma, and this matter provided me with many useful and renewable resources..”
– kalors dawood
Course Review
Course Content
Curriculum is empty
Students List
326 students enrolled.