
21
Jul
£1,500.00
Module objectives
- To study main concepts of marketing.
- To give understanding how to make market segmentation, market targeting, and market positioning.
- To show the role marketing management plays in the company’s strategy planning.
- To apply the concept of the product life cycle and consumer decision journey.
- To learn practice of marketing management process by case studies.
Outline
- Defining Marketing and the marketing process
- Is it necessary to have a marketing strategy?
- Is it necessary to make a market research?
- Creating and capturing customer value.
- Marketing management: marketing mix and pricing
- Main principles of marketing management
- Developing an integrated marketing mix.
- Analyzing the marketing environment: identification, classification, analysis
- Market segmentation.
- Target market.
- Market positioning.
- Defining marketing channels
- The nature and importance of marketing channels.
- Delivering customer value.
- Types of marketing: Direct and online marketing.
- Forms of direct marketing.
- Setting up an online marketing presence
- Building direct customer relationships.
Course Content
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Digital Marketing Diploma 0/16
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Lecture2.1DIGITAL MARKETING DIPLOMA (lecture #1)
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Lecture2.2DIGITAL MARKETING DIPLOMA (lecture #2)
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Lecture2.3DIGITAL MARKETING DIPLOMA (lecture #3)
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Lecture2.4DIGITAL MARKETING DIPLOMA (lecture #4)
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Lecture2.5DIGITAL MARKETING DIPLOMA (lecture #5)
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Lecture2.6DIGITAL MARKETING DIPLOMA (lecture #6)
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Lecture2.7DIGITAL MARKETING DIPLOMA (lecture #7)
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Lecture2.8DIGITAL MARKETING DIPLOMA (lecture #8)
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Lecture2.9DIGITAL MARKETING DIPLOMA (lecture #9)
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Lecture2.10DIGITAL MARKETING DIPLOMA (lecture #10)
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Lecture2.11DIGITAL MARKETING DIPLOMA (lecture #11) 30 min
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Lecture2.12DIGITAL MARKETING DIPLOMA (lecture #12) 30 min
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Lecture2.13DIGITAL MARKETING DIPLOMA (lecture #13) 30 min
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Lecture2.14DIGITAL MARKETING DIPLOMA (lecture #14) 30 min
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Lecture2.15DIGITAL MARKETING DIPLOMA (lecture #15) 30 min
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Lecture2.16DIGITAL MARKETING DIPLOMA (lecture #16) 30 min
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Students List
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abeerLearning0 %
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Paula El HelouLearning0 %
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Madhaa AliLearning0 %
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ososLearning0 %
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amirLearning0 %
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and 894 students enrolled.