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Digital Marketing Diploma

Develop your digital marketing expertise through industry connections, expert tuition, and the latest technology.

£1,500.00

Teacher ibalondonuk
Categories Business, Marketing
Students 899 (Registered)

21

Jul

Module objectives

To study main concepts of marketing.
To give understanding how to make market segmentation, market targeting, and market positioning.
To show the role marketing management plays in the company’s strategy planning.
To apply the concept of the product life cycle and consumer decision journey.
To learn practice of marketing management process by case studies.

Outline

Defining Marketing and the marketing process
Is it necessary to have a marketing strategy?
Is it necessary to make a market research?
Creating and capturing customer value.
Marketing management: marketing mix and pricing
Main principles of marketing management
Developing an integrated marketing mix.
Analyzing the marketing environment: identification, classification, analysis
Market segmentation.
Target market.
Market positioning.
Defining marketing channels
The nature and importance of marketing channels.
Delivering customer value.
Types of marketing: Direct and online marketing.
- Forms of direct marketing.
- Setting up an online marketing presence
- Building direct customer relationships.

Course Content

Total learning: 16 lessons Time: 12 weeks

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Digital Marketing Diploma 0/16
- Lecture2.1
  
  DIGITAL MARKETING DIPLOMA (lecture #1)
- Lecture2.2
  
  DIGITAL MARKETING DIPLOMA (lecture #2)
- Lecture2.3
  
  DIGITAL MARKETING DIPLOMA (lecture #3)
- Lecture2.4
  
  DIGITAL MARKETING DIPLOMA (lecture #4)
- Lecture2.5
  
  DIGITAL MARKETING DIPLOMA (lecture #5)
- Lecture2.6
  
  DIGITAL MARKETING DIPLOMA (lecture #6)
- Lecture2.7
  
  DIGITAL MARKETING DIPLOMA (lecture #7)
- Lecture2.8
  
  DIGITAL MARKETING DIPLOMA (lecture #8)
- Lecture2.9
  
  DIGITAL MARKETING DIPLOMA (lecture #9)
- Lecture2.10
  
  DIGITAL MARKETING DIPLOMA (lecture #10)
- Lecture2.11
  
  DIGITAL MARKETING DIPLOMA (lecture #11) 30 min
- Lecture2.12
  
  DIGITAL MARKETING DIPLOMA (lecture #12) 30 min
- Lecture2.13
  
  DIGITAL MARKETING DIPLOMA (lecture #13) 30 min
- Lecture2.14
  
  DIGITAL MARKETING DIPLOMA (lecture #14) 30 min
- Lecture2.15
  
  DIGITAL MARKETING DIPLOMA (lecture #15) 30 min
- Lecture2.16
  
  DIGITAL MARKETING DIPLOMA (lecture #16) 30 min

Students List

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abeer
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Paula El Helou
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Madhaa Ali
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osos
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amir
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and 894 students enrolled.

Instructor

£1,500.00