Curriculum
- 1 Section
- 18 Lessons
- Lifetime
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- Marketing Management18
- 1.1Introduction to Marketing – Chapter 1
- 1.2Marketing Strategy – Chapter 2
- 1.3Environmental Analysis – Chapter 3
- 1.4Segmentation and Targeting – Chapter 4
- 1.5Customer Value Proposition and Positioning – Chapter 5
- 1.6Product Strategy – Chapter 6
- 1.7Pricing Strategy – Chapter 7
- 1.8Distribution Strategy – Chapter 8
- 1.9Integrated Marketing Communication – Chapter 9
- 1.10Consumer Behavior vs Business Behavior – Chapter 10
- 1.11Marketing Research – Chapter 11
- 1.12Practical Chapter 11
- 1.13Digital Marketing – Chapter 12
- 1.14Practical Chapter 12
- 1.15Brand Management – Chapter 13
- 1.16New Trends in Marketing 1 – Chapter 14
- 1.17New Trends in Marketing 2 – Chapter 15
- 1.18General Practical
IBA