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Marketing Major
Curriculum
1 Section
10 Lessons
12 Weeks
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Consumer Behavior
10
1.1
1.Introduction To Consumer Behavior
1.2
2.Consumer Well-Being
1.3
3.Learning and Memory
1.4
4.Motivation and Affect
1.5
5.Attitude
1.6
6.Personality
1.7
7.Group Influences and Social Media
1.8
8.Culture and Subculture
1.9
9.Collective Decision Making
1.10
10.Neuromarketing
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